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Author: Ettinger, Andrea (1 results)	Mar 14, 2025

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The Desirability of CSR Communication versus Greenhushing in the Hospitality Industry: The Customers’ Perspective

Andrea Ettinger
Sonja Grabner-Kräuter
Shintaro Okazaki
Ralf Terlutter

Journal of Travel Research

Abstract

Recent literature describes “greenhushing” as the deliberate managerial undercommunicating of corporate social responsibility (CSR) efforts for fear of negative customer opinions and responses. Based on social psychological theory of tourism motivation ...

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The Desirability of CSR Communication versus Greenhushing in the Hospitality Industry: The Customers’ Perspective

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The Desirability of CSR Communication versus Greenhushing in the Hospitality Industry: The Customers’ Perspective

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